Matterport 3D tours are being noticed by the industry in a big way, here are the top points of the week and what it means to you.
A quick snapshot of the last two weeks in the Real Estate marketing industry shows that the 3D tours we help agents create to stand out are not a fad. Below, we’ll break down what has changed, and how this will help you in your marketing.
The New York Times debuts 3D Tours in their Real Estate Section.
In an effort to ensure they provide the consumers what they want, The New York Times will be integrating the 3D Tours with every listing they advertise in their Real Estate section.
What this means to you is that even the New York Times sees the long term value in adding 3D tours for the consumer and your high end properties listed on the New York Times will receive even more exposure from the world market which high end homes deserve.
Realtor.com adopts full integration and soon to include syndication
Realtor.com has established a partnership with Matterport in order to directly integrate the 3D tours within the app and website. Realtor.com is a serious player in the industry capturing the attention of millions of buyers, and their commitment to helping buyers by showing them the latest technology at the tap of screen will directly help you market that listing with out 3D tour.
What we expect, soon Tour it now will be able to go do the 3D tour for your listing and directly upload the tour to your listing on Realtor.com through our Matterport hosting account.
What does this mean to you. We realize that the matterport link is not the easiest thing to share; we addressed that by providing a complete single property site to present your 3D to you and your seller, as well as, potential buyer. All this while keeping in mind to ensure you’re marketing yourself in the best light to gain more business. The realtor.com integration is one more way to ensure you’re getting the attention you deserve when marketing yourself with your 3D tour. When the consumer clicks to open the 3D tour and sees your name on the 3D tour, they’ll be more inclined to call you in order to seek out information about the property. Also, the ability for buyers to walk through the property before making the decision to go in person will weed out those who aren’t serious. The quality of the showings will increase and the seller will not be disturbed. Something that most seller want, more showings, less annoyances of packing up the kids and leaving for an hour.
Forbes: The future of real estate
Because today’s buyers are the savvy, knowledgeable, tech friendly, and researchers, they want to experience homes the same way they experience their lives. That is, online, through snaps, tweets, and soon to be VR for all. As much of a fantasy as that seems, the reality is that it’s here and it’s changing the Real Estate industry for the better. The best part about it is that you as a forward thinking agent can already get in the game and market with the technology. (Read our 5 steps to using VR today here). Some call it a PR gimmick, others say it secures the listing, we say it’s the future, and you can use it, learn it, win with it, or watch it pass you by. Whether a gimmick or not, attention is attention and if you’re not winning every listing presentation, then you’re not standing out.
Read the article here
The quality of your service is not a unique selling proposition, a complete digital marketing plan ( using Photos, 3D, VR, FB ads, etc. ) to reach every type of buyer demographic, is.
The 3D tours we create are available on all platforms and even viewable in VR with a google cardboard VR headset, Samsung Gear VR, and Google daydream VR.
Forbes says 3D tours are #2 in their list of Bulletproof Real Estate Marketing Ideas
Forbes has spoken about Matterport 3D tours on multiple occasions; however, there were two articles about it in the last two weeks. They realize that it’s an important tool for agents to stand out in the hyper competitive marketplace we’re in now.
Specially here in San Diego, Riverside, and Orange County where houses are selling fast. How are you standing apart from your competition?
The list that Forbes Magazine wrote out is not the end all be all, but it’s a great start, and the emphasis on 3D tours shows how this technology is not a passing fad.
#2 on the list. Conduct 3D Matterport Scans
A Matterport 3D tour “is one of the most effective tools you can use to market any type of real estate. The system will stitch together a three-dimensional dollhouse of an entire property that the buyer can fly-through, even in virtual reality, giving an accurate depiction of the space no matter how far away the buyer might be.
…Ultimately, all of our interactions with the digital realm will be in 3D and VR, so ensure that you stay ahead of the curve with technology like this.”